VISUAL DESIGN
Crafting delightful, user-centered designs
This is where you translate your ideas into visuals that captivate and convert. With an eye for aesthetics, understanding of human behavior, and collaborative process, we work together to blend insights, principles, and creativity to craft impactful solutions across brand identities, user interfaces, book covers, websites and more.
Discovery and planning
Before any design begins, we will sit down and understand your design challenge, capturing any project requirements, defining the target audience, and establishing a clear project scope, timeline and budget.
Ideation and design
Next comes the design process. This phase consists of brainstorming concepts, creating sketches and/or wireframes, selecting visual elements, and designing mockups and prototypes for key elements of the design.
Refinement and feedback
As the designs begin to take shape, we’ll walk through the initial concepts together, which is your chance to review and provide feedback. After the initial review any feedback will be incorporated and the designs will be refined until they meets all requirements, ensuring alignment with your brand and vision.
Development and deployment
The last step involves developing the final design into a fully functional asset; conducting testing, preparing final files and assets, and deploying the website or providing the final deliverables.
Design Capabilities
Rob has a rare hybrid skillset, balancing the aesthetic and design skills of a creative leader with the strategic mindset and open-minded learning posture of a human-centered design expert.
As a senior leader Rob can take on just about any business problem and provide an innovative solution. Rob is a great collaborator, a good thinker, a gregarious coworker, and a positive contributor, without fail. Complexity does not scare him and he has the interpersonal skills to ensure that interactions along the way will be mutually rewarding.
Bill Braden, Customer Experience Design Strategy Lead, Priority Health