DESIGN STRATEGY
Translating insights and intuition into a clear, actionable plan
Whether you're rolling out a new product, overhauling your customer experience, or rebooting your brand, having a solid design strategy is critical to your success. It bridges that gap between what you can deliver and what your customers actually want and expect so you can foster loyalty, drive adoption, and unlock serious growth.
Discovery and immersion
We’ll start by immersing myself in your business, industry, users/customers and strategic challenges by reviewing any research or insights that you have. This discovery phase helps build a deep understanding of the context, user needs, and key problems to be addressed.
Define goals and opportunities
Next, we will work together to define the strategic goals, desired outcomes, and key opportunities for a design strategy workshop. We’ll align on the specific areas of focus, target users/audiences, and the scope of the engagement.
Plan the approach
With goals defined, we’ll plan out the structure, activities, and facilitation approach for the workshop itself. This could involve techniques like design thinking exercises, ideation sessions, user journey mapping, prototyping, etc. tailored to your individual needs.
Facilitate the conversation
The core of the engagement will be facilitating the interactive design strategy workshop, fostering collaboration between your team. Through various activities, the workshop aims to generate insights, explore new perspectives, ideate solutions, and align on a strategic design direction.
Packages
Consulting Session
The strategic design consulting session provides a focused, one-on-one engagement to help you define your vision, identify key user needs, and map out a clear path forward for your project.
What this package includes:
A two hour consulting session with one to two members of your team. In this session, we'll dive deep into your project goals, target users, and strategic challenges to define your vision, identify key user needs, and map out a clear path forward. Through collaborative discussions and expert guidance, together we'll uncover insights and opportunities to create an actionable plan that ensures your solutions are grounded in user-centered principles and set your project up for success.
What will be delivered:
As a result of our session, you’ll walk away with a clearly defined project vision and goals, potential solutions and an actionable roadmap built around a shared understanding to guide next steps.
Starting at $1,500
Strategy Workshop
Dive deep into strategic design thinking with a comprehensive strategy workshop to help with development of a new product or service, a redesign of an existing customer experience or a repositioning of a brand or business strategy.
What this package includes:
Over the course of a half-day or full-day session, I'll guide you and your team (of up to 12 participants) through a structured process that leverages design thinking principles to uncover insights, ideate solutions, and create an actionable plan - all while keeping the user at the center. This human-centered approach helps organizations develop innovative, market-relevant strategies that drive measurable impact.
What will be delivered:
The output of these sessions will depend on your specific business challenges and needs. Some potential deliverables include product concepts and prototypes, customer personas and journey maps, or new, aligned brand or business strategies.
Starting at $5,000
What will strike you about Rob, after his impressive design ability and personable demeanor, is his keen ability to set his assumptions aside and tackle a project with a clear and open mind.
This ability, along with a deep and thorough knowledge of his craft, allows him to be one of the best empathic and user-centered designers I’ve had the privilege to work with. I firmly believe Rob’s unique perspective adds tremendous value to any design project, whether it’s product, process or strategy.
Kedron Rhodes, Business Designer, Crowe